Lucca Cerf ➔ Pluma Finance
Level 31 
WarriorProtection 10/0/12 — Brazil
Volume, earned one dollar at a time.
#916Rank
19Item level
6Achievements
$1,392MRR
Worn Meta CoifWorn Meta Coif
Item level 6 · Head
Domain rating3
Helm of the Indexed at 10
Pendant of the TimelinePendant of the Timeline
Item level 19 · Neck
Followers1,919
Choker of the Feed Lord at 10K
Rough Prototype PadsRough Prototype Pads
Item level 1 · Shoulders
Products shipped1
Mantle of the Second Domain at 2
Cloak of RenewalsCloak of Renewals
Item level 36 · Back
Subscribers201
Shroud of Subscription at 500
Breastplate of the Arch-RenewalBreastplate of the Arch-Renewal
Item level 35 · Chest
Customers201
Breastplate of the Paid Tier at 600
B2CBrazil
Cuffs of the Free TierCuffs of the Free Tier
Item level 11 · Wrist
Per customer$7
Enterprise Armbraces at $10
Gauntlets of Infinite MigrationsGauntlets of Infinite Migrations
Item level 38 · Hands
Technologies8
Framework Gauntlets at 10
Girdle of Operational FuryGirdle of Operational Fury
Item level 31 · Waist
Monthly profit$797
Overhead Girdle at $5,000
Legplates of the First ThousandLegplates of the First Thousand
Item level 19 · Legs
Last 30 days$1,226
Legplates of Steady Takings at $5,000
Nothing yetEquip your Feet slot◆Requires Growth 30d — any valuestep 1/5100%Grow it past 0.0% ↗
Worn BootstrapsReward
Worn BootstrapsReward
Band of the First YearBand of the First Year
Item level 17 · Ring 1
Shipping for1.1y
Signet Ring of the Bronze Cohort at 2.0y
Plain Founder's BandPlain Founder's Band
Item level 1 · Ring 2
Cofounders0
Seal of the Cap Table at 1
Roadmap on a StickRoadmap on a Stick
Item level 1 · Trinket 1
Categories1
Hand of Just Ship It at 2
EmptyEquip your Trinket 2 slot◆Requires Channels of 1step 1/5Add your marketing channels on TrustMRR ↗
Flask of Cold OutreachReward
Flask of Cold OutreachReward
Deprecated HatchetDeprecated Hatchet
Item level 32 · Main Hand
Monthly revenue$1,336
Ravager of Retainers at $10K
Aegis of RunwayAegis of Runway
Item level 32 · Off Hand
Lifetime revenue$13.4K
Lei of the Lifetime at $100K
Crude Traffic BowCrude Traffic Bow
Item level 4 · Ranged
Visitors3
Bow of Searing Sessions at 60
PRODUCT1
Plumaitem level 32FintechPlumaItem level 32 · Fintech · BRMonthly revenue$1,336Last 30 days$1,226Domain rating3Requires: launched 2025
Enchanted: nextjs, react, typescript, supabase, postgresql, stripeBasic: R$ 27/ month, Plus: R$ 47/ month, Pro: R$ 97/ month“Pluma is a modern personal finance app for individuals and founders who want automatic, no-effort money management. It connects to banks, categorizes…”
QUEST LOG
- Reached level 312026-09-11
- Equip your Feet slot◆Requires Growth 30d — any valuestep 1/5100%Grow it past 0.0% ↗Worn BootstrapsReward
- Equip your Trinket 2 slot◆Requires Channels of 1step 1/5Add your marketing channels on TrustMRR ↗Flask of Cold OutreachReward
- Complete the set◆Requires 2 slots left of 1788%Each empty slot above says what fills it ↗
Every slot wornReward - Climb to rank #915◆Requires $924 more lifetime revenue93%Lifetime revenue is what the ladder sorts on ↗
Rank #915Reward
STANDING
Rivals
- Above@ladanov_nCompare
- Below@mauricekleineCompare
STATISTICS
Revenue
- Monthly
- $1,392
- Last 30 days
- $1,226
- Lifetime
- $12.8K
- Per customer
- $7
Audience
- Followers
- 1,919
- Domain rating
- 3
Trajectory
- Growth 30d
- -3.1%
- Shipping for
- 1.1y
- Products
- 1
TALENTS — PROTECTION 10/0/12
Arms10Volume, earned one customer at a time.
Fury0Swinging faster. Monthly revenue is climbing.
Protection12Hard to knock over. It keeps what it earns, and it has lasted.
22 points, one per level from 10. Nothing here is chosen — the numbers are.
ACHIEVEMENTS — 6 OF 35
Auction HouseListed a product for sale.
First BloodThe first dollar earned.
Lone WolfNo cofounder on any product.
Ramen Profitable$1,000 in MRR.
Ten Thousand$10,000 in lifetime revenue.
The Thousand$1,000 in lifetime revenue.
Still to earn
TinkerTen technologies or more across the stack.8 / 10
Alchemist90% profit margin over thirty days.65 / 90
Ding 60Max level.31 / 60
Dual SpecProducts in two different categories.1 / 2
MultiboxerThree products shipped.1 / 3
Alt KingFive products shipped.1 / 5
Raid Boss Slayer$10,000 in MRR.1.4K / 10K
Exalted$100,000 in lifetime revenue.12.8K / 100K
AuthorityDomain rating of 50 or above.3 / 50
20 further out
RenownedDomain rating of 70 or above.3 / 70
Mythic$100,000 in MRR.1.4K / 100K
The Million$1,000,000 in lifetime revenue.12.8K / 1M
Legendary$1,000,000 in MRR.1.4K / 1M
Server Full10,000 visitors over thirty days.2 / 10K
Centurion100 customers.0 / 100
Legion1,000 customers.0 / 1K
Ascension+20% MRR over thirty days.0 / 20
BloodlustMRR doubled over thirty days.0 / 100
Summoned100,000 Google impressions over thirty days.0 / 100K
Unkillable80% retention across at least 50 customers.
VeteranTwo years since the first launch.
Old GuardFive years since the first launch.
ClassicTen years since the first launch.
GuildedAt least one cofounder.
MercenarySells to businesses and to people.
IronmanNo outside funding on any product.
CompanionShipped a mobile app.
Clean SweepTwo products or more, every one of them earning.
Realm First!Highest level on a realm of ten founders or more.
WATCHED
Watched since Aug 17, 2026 · 3 daily snapshots−$92MRR since then
CAREER
- Reached level 31, up from 30Sep 11, 2026
Entered the armory with 6 achievements already earnedAug 17, 2026
